Spotify’s massive platform enables us to build communities that extend across the globe.” “Through Spotify’s easily accessible stats and audience demographics feature for podcasters, we found out that Filipinos, who are working overseas in the United States, Maldives and Kenya, look forward to our shows as it gives them a taste of home.

“It’s important to us that our podcasts sound–and feel–like a conversation among best friends”, renowned film director Antoinette Jadaone, one-half of AWK shares.

Topics on shared experiences, like childhood habits, for example, really get Pinoy audiences talking, according to Antoinette Jadaone and JP Habac of Spotify Exclusive Ang Walang Kwentang Podcast (AWK). Creators from MavLine on Me, Paano ba Ito the Podcast and Ang Walang Kwentang Podcast share how their fans relate to the intimate conversations hosted on Spotify. In celebration of Spotify creators, Carl Zuzarte, Head of Studios of Spotify Southeast Asia, sat down with podcasters at an event today to discuss the future of Filipino audio and the importance of championing local creators. Local connections and storytelling are intrinsic to human identity and a primal form of expression.”įrom talking about hugots in life to a quick comedy fix, Spotify data revealed that local podcasts spanning across Love & Relationships, Wellness, and Entertainment genres resonated the most with Pinoy listeners. Charot Readings with Macoy Dubs & Show SuzukiĬarl Zuzarte, Spotify’s Head of Studios for Southeast Asia shares, “We want Pinoys to think of podcasts as their daily audio habit that provides a moment to pause and reflect on rich and inspiring stories.Spotify data has revealed that the Philippines has seen more than 60% growth in time spent listening to podcasts in the last 12 months, with local shows leading the charge. It’s no secret that Filipinos are always in search of a good conversation.

Spotify charts streams